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Writer's picturePeter Teuscher

The stories we tell



We all create stories about ourselves and our experiences. Shaped by our beliefs, these narratives reflect our perceptions at different times in our lives. Reflecting on them can reveal valuable insights about ourselves. If we can identify the beliefs underlying our stories, we can use that awareness to overcome inner barriers and foster change.


Consider a past relationship. In the early stages, you likely told yourself and others a positive story, fueled by excitement and optimism. Now think about how that story shifted toward the end. Did the person change, or was it your perception? You can apply this same reflection to a past job you once loved but eventually left. Often, it’s not the people or situations that change—it’s the way we perceive them based on our evolving stories.


Storytelling is important for making sense of our emotions and rationalizing our decisions. When you notice how your stories evolve, you gain insight into how your interpretations change. By recognizing shifts in your narratives, you empower yourself to consciously reshape stories that no longer serve you.


Our beliefs affect the lens through which we view the world, and our stories often filter our experiences through these beliefs. Reframing these narratives can help us tackle challenges and overcome self-doubt. If a story about your life, relationships, or abilities makes you unhappy, it may be a sign that the story needs revision. When we change the story we change our experience good or bad.


In my coaching experience—whether in sports, business, or personal development—those who thrive are those who master their minds by telling themselves empowering stories. To create positive change, start with the story you tell yourself. Make sure it supports the happiness and success you seek and aligns with the life you want to create.

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